The survey shows that 54.62% of young people have difficulty falling asleep, and 85% of them need more than 10 minutes to fall asleep. The period before falling asleep provides an important opportunity for sleep aid music to occupy the sleep scene. In addition to the star product Snail Sleep, there are currently dozens of apps focusing on the supply of sleep aid music, and the scores in the app store are all above 4 points. Department of products, the number of installations are in the tens of millions.

Judging from the comments, the sleep aid effect is the primary consideration for users. Personalized gameplay and the extension of sleep scenarios are also attracting young people. For example, XiaoSleep launched classroom sounds and users DIY sleep sounds. However, the user-friendliness of the interactive interface needs to be improved. . The music job title email list streaming media platform also aims at this part of the needs of users, using a huge music resource library to form a variety of playlists through integration to meet the needs of users for sleep assistance. Taking QQ Music and NetEase Cloud Music as an example, there are special classifications of "bedtime" and "night" scenes on the platform, and NetEase Cloud Music also puts "sleep aid and decompression"

at the entrance of the first screen. Judging from the number of broadcasts, it can range from tens of thousands to tens of millions, or even hundreds of millions. At the same time, as one of the high-frequency applications, music streaming also realizes the extension of music listening habits to sleep periods. Erlu, who has been listening to music all the year round, said that what he listens to before going to bed is not limited to pure music, white noise and natural sounds, but also chooses songs with a soothing rhythm as sleep aid music, and sometimes folk songs with a soothing rhythm are also used to improve Sleep quality.