Chicken or the egg first? This debate has been going on for hundreds of years, and the scientific results are still somewhat inconclusive. There are other heated debates for us in marketing. For example, which data is more important for increasing conversion rates and improving the customer experience?
Or what is the first data that comes when you analyze the Clipping Path Service performance, quantitative or qualitative data of your website or mobile app? This article describes what comes with these two data flows, how to collect this data, and how to use the data together to maximize the performance of your website and app.
As a marketer, UX researcher, or designer, you want your website and app to provide a great experience for your audience. In many cases, the goal is to generate conversions, for example by signing up or buying. To achieve these goals, it is essential to use all the breadcrumb trails that visitors leave behind through actions, actions, and feedback.
Especially when there is a growing tendency to use human interactions and empathy, when understanding your visitors' thoughts and feelings to help them reach their goals as well as your goals. Came. How? Analyze your entire digital customer journey using quantitative and qualitative website and app data.