It's not enough to know which feature to use, you also need to know the brazil phone number list right settings that will make it work for both you and the advertiser in the case study. And to be the best search marketers we can be, we can't just look at what other advertisers have been doing. Instead, we can take cues from others and use them as a basis for determining what works for us. We have brazil phone number list to figure out the details ourselves in the right way.And that's why it's so important to be really good at ppc experimentation. I spoke about this topic

At sax east in the “awesome testing, profitable results” session, and here are brazil phone number list some of the key three most popular ppc testing methodologiesone of the main claims of search marketing fame is that it is more measurable. So whenever we try something new, it's better to have numbers to back up our findings, so we need to conduct experiments in a structured way. There are three ways we generally see this done. Tests before and easiest way to brazil phone number list start a test is to make a change in a live campaign and then compare the results before and after implementing the change.

The beauty of this method is that you can quickly test anything in your ad account. The brazil phone number list downside is that while setup is very quick, measuring takes more effort and you can't have an apples to apples comparison as the results can be affected by external factors that change during the before and after periods. .How much data to compare when measuring results, allow enough time to brazil phone number list minimize timing factors. And while I'd love to tell you exactly how long that is, remember that things are different for every advertiser, industry, etc.