Therefore, relationship metrics are just as important for B2B influencer marketing as content and social media metrics. Where is the B2B marketing industry heading? On the contrary, the pandemic has accelerated digital transformation in the B2B world, affecting virtually every area of ​​business, including marketing. And buyer behavior too. Logo Designs service Think about it: we've gone from 50% of buyers delaying their purchases to around 80% of sales made through digital channels. As a result, the vast majority of B2B marketers who pivoted will now continue their digital-first marketing models for the next 12 months or more. Many marketers have found their digital-first go-to-market models to be as or even more effective than what they've been doing before.

Undoubtedly, the next few years will be very interesting in the B2B marketing industry. We will certainly see a continued focus on digital engagement, experience, and a growing trend towards B2B e-commerce. Also, the content will always be king, experiences are paramount and I think the role of influence in digital channels will become even more important. Logo Designs service For example, in early 2020, B2B sales reps were spending around 80% of their time on the road with customers. But today, nearly 70% of B2B decision-makers say they prefer remote human interactions or digital self-service. This means B2B marketers need to be able to engage digitally in a way that empowers buyers throughout the sales process.

To do this, B2B marketers need to move from brand-centric marketing experiences to customer-centric marketing experiences. Sophisticated B2B marketers are already successfully using partnerships with the industry's most trusted voices (i.e. influencers) in conjunction with experienced resources and proven strategies to enable content experiences that can attract, Logo Designs service engage and convert with the buyer in the driver's seat and this trend will continue in 2022 and beyond. As the United States celebrates