Marketing Program The best way for marketers to measure any marketing program is directly tied to the goals and associated KPIs for that specific set of tactics, audiences, and results. Measuring influencer marketing for B2B companies is really no different. In most cases, Photo Restoration Service B2B influencer marketing programs involve content, so the metrics associated with content marketing all apply. In my experience, that means measuring the performance of efforts to draw attention to content, metrics that reflect engagement with that content, and measuring conversions,

whether that's downloads, subscriptions, demos, registrations or sales enquiries. However, with influencer marketing, we also have the ability to do more than just co-create content to generate demand. Engaging the most trusted voices in your industry to spark conversations on topics that align with your B2B brand solutions can be measured in many more ways than the performance of a blog post, ebook, or newsletter. webinar. Photo Restoration Service B2B brands that build communities of influencers that really influence the industry will also want to track the brand's share of voice with that community of influencers. For example, benchmarking the frequency of brand mentions by these influencers (as well as competitors) and further monitoring over time will show the increase in influencer engagement with the brand and topics.

that matter to the brand. A B2B brand capable of leading qualitative conversations in the market with the most trusted voices is in a strong position to become the best answer to what buyers are looking for. Of course, this doesn't happen overnight – it takes time and effort through an ongoing approach to influencer engagement. Photo Restoration Service In fact, our research found that 12x more B2B marketers had great success with their influencer marketing programs that used an ongoing approach compared to those that used periodic campaign activations.