Earl Cox, found relief from post-traumatic stress symptoms through mountain biking. “Caught between the insidious symptoms of PTSD and heavy medication that dulled his senses, Earl fell on the mountain bike on a whim – and in the process found a way to help heal a troubled mind and build a life beyond the war zones he left halfway around the world,” the article read. You don't need Patagonia's budget to tell great stories. Photo Restoration Service For your first attempt, it may be enough to ask a client about her priorities. Look for ways to connect lifestyle to your brand. 3. International Day of Older Persons October 1, 2021 is the “International Day of Older Persons”. The United Nations created the observance in 1990 as a means of raising awareness.

First, seniors are valuable resources to our communities and workplaces. Second, there is a growing number of older people in the world. Photo of a smiling older male holding a power tool Older people are important to communities, especially as the world's population ages. Photo: David Siglin. “The composition of the world's population has changed dramatically in recent decades. Between 1950 and 2010, life expectancy in the world increased from 46 to 68 years. Globally, there were 703 million people aged 65 or over in 2019. Photo Restoration Service The East and Southeast Asia region was home to the largest number of older people (261 million), followed by Europe and North America (over 200 million),” according to the United Nations. "Over the next three decades, the number of older people in the world is expected to more than double, reaching more than

1.5 billion people by 2050." These seniors should not be marginalized. “It takes a kind of courage to age that long and stay healthy. You have to work on it,” said Helen Hamlin, longtime representative of the International Federation on Aging at the United Nations. Hamlin made this statement in 2015, when she was 92 years old. Photo Restoration Service For your October 2021 content marketing, consider incorporating the International Day of Older Persons in three possible ways:Produce content on the day and the subject. Introduce older pioneers in your industry who are still active. Introduce older customers who are still active.