So they succeed. If we zoom in, however, we see – just like with Fendi, Balenciaga, Gucci, etc. – that Patti does not try hard and purposefully to connect to Whatsapp number database the identity of young people. What they do as a brand is simply part of a youth movement. Their products and stories have shaped the Dutch metropolitan hip-hop Whatsapp number database scene from the very beginning. The young people in that scene therefore embrace them as a pillar of identity: as a foothold to define who they are and to connect with other equal young people. Successful 'youth brands' therefore do not aim to be (or become) a youth brand, they often form the Whatsapp number database heart of a youth movement based on their vision and activities and therefore simply 'are' a youth brand.

This often makes them Whatsapp number database relatively small-scale and niche. A position that other – large – organizations do not actually aspire to. Youth brand Balenciaga sneakers The power of pragmatic brands The chance that you – the reader of this piece – will work for a fashion or lifestyle brand that is the beating heart of a contemporary youth Whatsapp number database movement is small. The situation is quite different when you work at a bank, an insurance company, an educational institution or, for example, the Brain Foundation. What drives your organization rarely touches directly on the values, beliefs and activities with which young people actively Whatsapp number database define themselves.

Certainly not in a dominant way, in multiple Whatsapp number database contexts and over a longer period of time. That is why I think that it is not feasible for many brands to structurally connect with young people at an identity level. The products, services and Whatsapp number database goals of many organizations are simply too far removed from the stories that young people actively want and can identify with. That gap cannot be completely bridged Whatsapp number database with a slick campaign or repositioning.