Omer Salman Ask ...

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Omer Salman â Ask a Sustainability Expert

Omer Salman is a senior manager at A. F. Ferguson & Co., a member firm of the PwC network, where he leads the sustainability advisory team. He has over 10 years of experience in industrial management and sustainability consulting, working with clients from various sectors such as energy, manufacturing, construction, and transportation. He has also conducted research on life cycle assessment and lean engineering at Volvo and Skatteverket.

In this article, Omer Salman answers some of the most common questions about sustainability and how businesses can benefit from adopting sustainable practices. He also shares his insights on the current trends and challenges in the field of sustainability.

What is sustainability and why is it important for businesses

Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It encompasses three dimensions: environmental, social, and economic. Sustainability is important for businesses because it can help them create value for their stakeholders, reduce risks and costs, enhance reputation and brand loyalty, and drive innovation and growth.

What are some of the best practices for implementing sustainability in business operations

Some of the best practices for implementing sustainability in business operations are:

Conducting a materiality assessment to identify the most relevant sustainability issues for the business and its stakeholders.

Setting clear and measurable sustainability goals and targets aligned with the business strategy and stakeholder expectations.

Integrating sustainability into the core processes and functions of the business, such as governance, risk management, product development, procurement, and reporting.

Engaging with internal and external stakeholders to communicate the sustainability vision, performance, and impact of the business.

Monitoring and evaluating the progress and outcomes of the sustainability initiatives and taking corrective actions if needed.

What are some of the current trends and challenges in the field of sustainability

Some of the current trends and challenges in the field of sustainability are:

The increasing demand for transparency and accountability from customers, investors, regulators, and other stakeholders on the environmental, social, and governance (ESG) performance of businesses.

The rising awareness and urgency of addressing global issues such as climate change, biodiversity loss, human rights violations, and social inequalities.

The emergence of new technologies and innovations that can enable or disrupt sustainable development, such as artificial intelligence, blockchain, circular economy, and green finance.

The need for collaboration and partnership among businesses, governments, civil society, and academia to tackle complex sustainability challenges that require systemic solutions.

How can people contact you if they have more questions about sustainability

If you have more questions about sustainability or want to learn more about how A. F. Ferguson & Co. can help you with your sustainability journey, you can contact me at omer.salman@affco.com.pk or connect with me on LinkedIn. aa16f39245