The deployment of keywords is an extremely important part of SEO. In addition to choosing appropriate keywords, good keyword density and layout are also one of the keys to helping rapid ranking. However, for beginners, how to choose keywords and how to arrange keyword density to achieve the desired effect?

1. First, look at keyword density.

Keywords are page keywords. Although telemarketing list they have been used by many black hat SEOs, resulting in a decline in weight, they are still one of the concerns of search engines. The height is recommended to be controlled between 2%-8%. Of course, there are also people who play with fire and increase the keyword density to more than a dozen.

2. Keyword layout

The division of keywords follows three principles: 1. From top to bottom 2. From left to right 3. Ubiquitous

keyword layout There are two ways for my personal research:

(1) Uniform distribution

(2) Concentrated + Evenly distributed

How to view the keyword layout of a word? Search for a keyword in Baidu, and then click on Baidu snapshot to view it. This trick is called "Baidu snapshot method".

Evenly distributed: This should be well understood, that is, in the snapshot, all keywords appear in every corner of your website in a scattered form, and you make sure that they are relatively even, so there must be something in the arrangement of the description Meta or article content Have a plan first.

Concentrated + evenly distributed: This method is very practical and the effect is not bad. On the basis of uniform distribution, a certain part of the keywords are concentrated. Such as the important position of the head.

The placement of keywords is not arbitrary, but rational, intentional behavior.

3. Analyze and research keywords

to determine that the target keywords are searched, reduce the difficulty of optimization, and bring the traffic to be effective traffic, and the diversity of

search

words For example, the search volume is large and the competition is small; the keywords should not be too broad; the main keyword should not be too special or too short; it has commercial value

5. Analysis of keyword competition intensity

Keyword Index: Index tool to check the number of search indexes; the trend of the search index month-on-month; look at the relevant news

industry words of the keywords, the hot search words, the snapshot date is the new URL, the portal of the home page, and the webpages with more keywords are more competitive. Hard to do!

①Number of engine-related results: The more the number, the higher the difficulty factor and the higher the instability.

②Judging the difficulty of competition by the number of search results:

the competition below 100,000 is very small and easy, it

is difficult to add external links

with less than one million content, it is difficult to add more than one million external

links Big competition site, high weight

③ The more bidding ranking promotion, the greater the competition intensity ④

The more ranking snapshot homepages, the greater the

competition intensity ⑦ The higher the weight of the website PR (google), the more intense the

competition

is pr.chinaz.com; the weight of Baidu is called br value, in seo.chinaz.com. ⑧The

more industry websites, the more intense the competition.

⑨Illegal industry websites are not easy to implement Tool mining, Fei Luda index tool (Baidu search and download), webmaster network, etc. 7. Keyword expansion methods 1. Regional keyword expansion: core keywords are matched with place names, such as: tourism (Beijing tourism), hotels ( Shanghai Hotel), etc. 2. Qualifier keyword expansion: add qualifiers to the core words, not as good as: TV - TV price, TV promotion, free, promotion, price, cheap, pictures These are all common qualifiers . 3. Expansion of misunderstood keywords: for example: Thunder (Xunlei), air ticket ordering (air ticket ordering), information (consultation), etc.